So what is coworking anyway? Well, its a lot of things…

My partner John Koetsier and I have a vision. We want to put a stake in the ground and build a sustainable coworking community right here in Abbotsford, BC. But communities require people. People like us. People like you. So we’ve created an initial interest page to promote the idea of coworking in Abbotsford and give people a chance to connect with us to ask questions and get answers. You can find it at http://coworkingabbotsford.com. There’s a short video that explains what coworking is and its benefits, along with a form to fill out to help us understand how to setup the coworking space to work for everyone.

You probably have some questions…

Questions are great. Conversations are great. If you have questions, we want to start a conversation with you. That’s what this project is all about – its about solving a problem and meeting the needs of a specific community of people. So if coworking in Abbotsford sounds interesting to you, let us know you’re interested! We’d be happy to connect with you and get your input on what would make the coworking space a place you’d love to work!

COWORKING IS REDEFINING THE WAY WE WORK.
Join the movement today!

Enter Wedler Engineering, LLP.

We are really excited to have the opportunity to work with Wedler on their upcoming website redesign project. They’ve been around since 1957 – providing engineering and project management services from initial planning studies and design preparation to drawings, specifications, cost estimates, tender and contract documents, and the procurement of approvals. They also provide site surveying and construction layout services. With that sort of longevity and expertise, its no surprise to hear they’ve worked with a number of high profile clients like Canadian Tire, Save_On Foods, and University of the Fraser Valley.

We’re not ones to name drop, but you know… anything for our clients!

So over the next few weeks we’ll be diving into planning, designing, developing… you know, the fun stuff. And when its all said and done, Wedler Engineering will be more than just a full service engineering group. They’ll be a full service engineering group with a sweet new website, courtesy of the guys at Pendeavor Media.

Second only to physical shape, color is the leading factor that determines how most brands are recognized by consumers.

Color is a tricky little devil because of its subjectivity – ability to trigger different emotions in different people. Everybody sees the spectrum differently – from individuals to cultures and ethnic groups. For example: In the western world, white is often worn as a symbol of cleanliness, virtue, and chastity (wedding dresses anyone?) While in China, white is commonly associated with grief and mourning (ever seen a funeral without a black suit?)

People tend to associate color with a variety of events and objects. We come by it naturally. Eat a banana or a red delicious apple blindfolded. What happens? Your sense of taste will evoke a color imagery slide-show and play it on the closed canvas of your eyelids. Wake up and smell the flowers, or a fresh cup of coffee – same result. Your nose will tell your brain what colors you’re smelling. Pretty amazing the way color association works.

When it comes to consumer purchasing trends, studies have shown that approximately 60% of purchase decisions are based entirely on color.

People even subconsciously tag colors with certain personality traits or characteristics – purple with creativity and royalty, red with aggression and daring, blue with calm and loyalty. So as a business owner, you’d be wise to pick and choose the color pallets for your next big marketing push carefully. How you apply those colors could be the difference between a healthy quarter or a dip into the red.