welcoming wedler

Matt Farley — Thu, 12 Jan 2012 22:01:31 +0000

There’s nothing wrong with working with existing clients on ongoing projects. In fact, its an important part of who we are and what we do. But on the flip side, its always nice to get a chance to sink our teeth into a new project and work with a new group of people who need a fresh start or a new look to their online identity.

Enter Wedler Engineering, LLP.

We are really excited to have the opportunity to work with Wedler on their upcoming website redesign project. They’ve been around since 1957 – providing engineering and project management services from initial planning studies and design preparation to drawings, specifications, cost estimates, tender and contract documents, and the procurement of approvals. They also provide site surveying and construction layout services. With that sort of longevity and expertise, its no surprise to hear they’ve worked with a number of high profile clients like Canadian Tire, Save_On Foods, and University of the Fraser Valley.

We’re not ones to name drop, but you know… anything for our clients!

So over the next few weeks we’ll be diving into planning, designing, developing… you know, the fun stuff. And when its all said and done, Wedler Engineering will be more than just a full service engineering group. They’ll be a full service engineering group with a sweet new website, courtesy of the guys at Pendeavor Media.

the business of color

Matt Farley — Mon, 02 Jan 2012 00:52:29 +0000

So you’re thinking about gearing up for your next marketing campaign? Maybe getting ready to launch a new product line perhaps? Or you are in need of a complete brand makeover? If you are a business owner with any of these major decisions in front of you, you got a lot of choices to make and things to consider. But before you start spending thousands of dollars on your marketing materials, consider this fact:

Second only to physical shape, color is the leading factor that determines how most brands are recognized by consumers.

Color is a tricky little devil because of its subjectivity – ability to trigger different emotions in different people. Everybody sees the spectrum differently – from individuals to cultures and ethnic groups. For example: In the western world, white is often worn as a symbol of cleanliness, virtue, and chastity (wedding dresses anyone?) While in China, white is commonly associated with grief and mourning (ever seen a funeral without a black suit?)

People tend to associate color with a variety of events and objects. We come by it naturally. Eat a banana or a red delicious apple blindfolded. What happens? Your sense of taste will evoke a color imagery slide-show and play it on the closed canvas of your eyelids. Wake up and smell the flowers, or a fresh cup of coffee – same result. Your nose will tell your brain what colors you’re smelling. Pretty amazing the way color association works.

When it comes to consumer purchasing trends, studies have shown that approximately 60% of purchase decisions are based entirely on color.

People even subconsciously tag colors with certain personality traits or characteristics – purple with creativity and royalty, red with aggression and daring, blue with calm and loyalty. So as a business owner, you’d be wise to pick and choose the color pallets for your next big marketing push carefully. How you apply those colors could be the difference between a healthy quarter or a dip into the red.