Our team has over 20 years of combined experience working in the web industry, and we’ve been privileged to work alongside and collaborate with reputable agencies and industry professionals on a variety of projects. We officially opened our doors for business in January 2011 and have been working with non-profits and local businesses to enhance their online presence ever since. We’re grateful for having had the opportunity to deliver web design services to clients such as ChocolaTas, Julie Korstrom Photography, Wedler Engineering, and SwitchCube Coworking.
We’re in business to help our clients achieve and exceed their online goals with performance driven solutions. We have very high standards for ourselves and the work we do, and take pride in delivering both a great product and a great experience to our clients and their customers.
Matt Farley
Project Manager / Designer
Matt is the Project Manager and single point of contact for each client throughout the life of their project. He’s also the point man for all things related to interaction design, and spends most of his work day researching user habits and building concept wireframes.
Brent Nelson
Designer / Developer
Brent is talented graphic designer and front-end developer. He knows the Adobe Creative Suite like the back of his hand, and works with amazing speed and efficiency on all his projects. When he’s not doing client work, he’s creating cartoon character illustrations for fun.
1. Plan
Discovery / Research / Goals / IA
Ideas are good. Plans are better. we like to get to know our clients by researching and analyzing their industry to see where they fit in, and what we can do to make a positive impact in their bottom line.
Then, using their vision and our research we formulate goals and organize an action plan for the new site structure. Failure to plan is planning for failure. Somebody smart once said that. We buy it.
2. Design
UI / Wireframing / Graphic Design
This is where the magic happens. With the plan in place, we go to work – mapping out the user interface with wireframes and generating user feedback with prototype validation.
Then, we push the limits of creative technology to turn the collection of ideas and concepts into a unique and polished design – making sure the experience for the user is a memorable one.
3. Code
HTML / CSS / PHP / jQuery
It’s time for our code ninjas to go to work. Using a complete range of artistic and technical coding skills, we bring the most out of your site with interactive features and dynamic content.
Our development team provides standards-based coding and custom programming for all web projects, and specializes in building sites on the WordPress CMS platform. It’s a great system.
4. Grow
Monitoring / Analysis / Maintenance
You are live! And maybe you’re thinking, “Great. Now what?” Don’t worry, we’re here to help you engage your audience and promote your services to customers – both current and potential.
By monitoring key metrics and using the data to develop additional strategies, we can help you provide the best user experience possible to your visitors long term. Because brand loyalty means more sales.
Some of the technologies and tools we enjoy using every day include: Balsamiq Mockups, Adobe Creative Suite 6, WordPress, HTML5 & CSS3, Foundation Framework, Twitter Bootstrap and Google Analytics.
Balsamiq Mockups
Mockups is a nifty desktop / web application that lets designers like us quickly iterate page layouts and core usability features through a series of wireframes, before writing any code. Its one of our essential communication tools when planning new web projects, and makes it super easy for clients to understand the design process.
All Pendeavor web projects start with wireframes. Its always best to establish the foundation for design before diving into development.
WordPress CMS
We are admittedly bias when asked which CMS platform is the best to build with. WordPress is the choice of over 78 million people for building and managing their website. While we don’t have a problem working with other platforms, WordPress is our first choice for all client projects because of its simplicity and ease of use.
All Pendeavor sites come with a standard plugin stack which includes BackWPup, Contact Form 7, and WordPress SEO by Yoast amongst others.
Google Analytics
Analytics is one of our favourite tools. We use it to study the performance of your website, from page speed to page views, top traffic referrers to devices used. Paying attention to site metrics is invaluable to the sustainability of your site’s relevance in the market, and lets us know where future improvements can be made.
All Pendeavor sites come with Google Analytics by default at no extra charge. We include it for our clients because simply put – performance matters.